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When you know who your audience is
You can reach them more effectively.

The better understanding you have of the culture and viewpoint of your audience,
the more effectively you can deliver your message. This is the central idea behind the marketing analysis and communications techniques we use at the Stafford Institute.

We are dedicated to deriving real actionable information from market research, not just reams of paper. And we will help you put it into action to reach your "customers" and your goals.

Why "customer"? Because no matter what your marketing challenge—from fundraising, promoting programs and services, to raising awareness or boosting membership — by applying a "customer-driven" focus you have a greater impact.

The Stafford Institute will challenge you to drop your assumptions about who you are marketing to, and help you assemble the best available information about your audience. Using sophisticated segmentation models,

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What the Stafford Institute can do for you:

By using our expertise in cluster and segmentation marketing, communications planning and design, training and market research, you can:

· Apply strategic thinking and long-range vision dedicated to meeting your goals

· Evaluate all relevant internal and external data about your "customers"

· Conduct original research that reveals actionable market intelligence

· Reveal audience and sub-audience opportunities for effective communication

· Train your employees to work with this information effectively

· Create and test campaigns and campaign elements

· Discover and conquer unfulfilled potential

· Discover powerful tactical options for maximizing your investments in research & marketing.

· Apply a "customer-centered" focus

· Add true measureability to your ongoing marketing projects

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CONTACT US AT THE STAFFORD INSTITUTE

The Stafford Institute
611 Pennsylvania Avenue SE
Suite 146
Washington DC 20003
(202) 546-9335
fax 301-292-7302

email: click here