Project: Family Planning Medicaid Waiver
Customer:
North Carolina Department of Health and Human Services
Women's Health Branch
State of North Carolina DHHSContact Name & Title:
Julie Gooding Smith
Phone: (919) 715-3390
E-mail: Julie.smith@ncmail.net
Key Staff: Scott Stafford, Patrise Henkel
Scope of Work:
· Social Marketing training
· Research: experiential, discussion group, interview
· Campaign Development
· Communications Design
Length of Contract: 2004-2005
REPORT PART 1: Initial research REPORT PART 2: Prototypes & testing REPORT PART 3: Final campaign materials
